Founded in 2001, Habitual has established itself as one of the top leaders in the premium denim market. It is best known for its impeccable fit, intricate wash processes and innovative design - one that is both forward and fresh. Habitual is often referred to as a designer collection that just happens to be made from denim. Along with a loyal celebrity following, Habitual has reached ground-breaking heights in the denim world during its first six years, due in part to a successful market expansion encompassing both women's and men's lines.

Habitual fuses refinement and luxury to the utilitarian legacy denim was founded on. It prides itself on the labor-intensive processes involved in producing each individual pair. The denim is abraded and ground in a subtle way, employing special hand techniques and dye treatments.

The jeans are triple washed and hand sanded, with each pocket sewn by hand and placed strategically to best complement the body. This is done to achieve an overall lived-in feel that will effortlessly become the wearers' next unbreakable habit.