Founded in
2001, Habitual has established itself as one of the top
leaders in the premium denim market. It is best known for
its impeccable fit, intricate wash processes and innovative
design - one that is both forward and fresh. Habitual is
often referred to as a designer collection that just happens
to be made from denim. Along with a loyal celebrity
following, Habitual has reached ground-breaking heights in
the denim world during its first six years, due in part to a
successful market expansion encompassing both women's and
men's lines.
Habitual fuses refinement and luxury to the utilitarian
legacy denim was founded on. It prides itself on the
labor-intensive processes involved in producing each
individual pair. The denim is abraded and ground in a subtle
way, employing special hand techniques and dye treatments.
The jeans are
triple washed and hand sanded, with each pocket sewn by hand
and placed strategically to best complement the body. This
is done to achieve an overall lived-in feel that will
effortlessly become the wearers' next unbreakable habit.